Leuk artikel in Wired over YouTube
You'll find it in the company slogan: "Broadcast Yourself."
"Everyone, in the back of his mind, wants to be a star," Hurley asserts for probably the quadrillionth time, "and we provide the audience to make it happen."
Lots of people can now watch themselves on sort-of TV, which is pretty fun in itself. The bonus is that others want to watch them, too.
Ongelofelijk: dagelijks worden 65.000 nieuwe filmpjes op YouTube gezet.
Het artikel speculeert erover of en hoe Google, de koper van YouTube, advertenties zodanig kan invoegen dat de mierenhoop van miljoenen Small Brothers Watching Each Other een bron van inkomsten kan worden:
"They need to figure out a revenue model. But it's a very, very hard thing to do around user-generated media."
Beren op de weg:
- The nightmare of protecting intellectual property (a lot of those upload monkeys have a nasty habit of posting clips from TV shows or enhancing their clips by adding music tracks); zie bijvoorbeeld op deze blog de foto van Balkenende.
- Out-of-control content.
Update:
Feb. 15, 2005: YouTube and Your 15 Minutes of Fame
Door Tony Long, Wired, 15 februari 2011
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